In 2017, the Australian Competition and Consumer Commission (ACCC) released a document labelled, ‘Issues around the sale of hearing aids’.
This document identified the three key issues in the industry that had the potential to cause confusion, angst and discomfort for patients.
These included the following:
Throughout the document, the ACCC outlined both the clinicians and the consumers concerns with each of the issues in depth. Consumers reported feeling pressured into buying a certain hearing aid and felt they could not trust their clinician to provide the right recommendations for them.
Clinicians raised the fact that many of the hearing aid retailers are owned by hearing aid manufacturers, making it difficult to take an objective approach to their patient’s individual hearing needs. Some clinicians also reported feeling like their employers are more focused on sales than providing their patient with independent advice.
At Attune Hearing, the heart of our business is holistic hearing healthcare. We do what we do to educate our patients and better their quality of life by identifying evidence-based solutions.
We value service above all else, which is why do not believe in commissions. We are a medical model that aims to provide our patients with the right solution for their hearing and lifestyle, every time.
We pride ourselves on our close relationships and partnerships with GP’s and Ear, Nose and Throat Specialists. This is how we ensure we remain at the forefront of the industry to provide the best possible service and outcomes for our patients across all aspects of hearing healthcare.
We always have and will continue to welcome the investigation into the industry and encourage you to download the report and educate yourself on the enquiry and industry as a whole.